Maven Research and Munro Global present paper on the B2B marketplace at annual BIG conference.
The annual BIG (Business Intelligence Group) conference is focused purely on business research and issues in marketing. The research paper presented by Maven's Research Manager and the CEO of parent company Munro Global has been entered into the BIG and MRS Research Effectiveness awards.


/Business News Articles/ - High Wycombe, Bucks, UK, July 02, 2008 - Maven Research announces that the annual BIG conference took place from 21st to 23rd May 2008 at the St Pierre Marriott Hotel, Chepstow. Representing Munro Global were Paul Tinworth, Research Manager at Maven Research and Richard Hepburn, CEO of Munro Global; they delivered a presentation based on their paper 'Understanding Networks in the B2B Marketplace'. For more information, and to download a copy of the full research paper, visit www.maven.co.uk.

The paper explores how primary research can be used to establish which of a range of different network typologies, emerging from wider economic theory, may exist within target markets for a B2B brand, products or services, and through this enable a business to: -

• Establish if network effects are significant influencers on purchasing behaviour in their sector;
• Determine which network types apply to its customers;
• Tailor its marcomms strategy to have the greatest impact on these networks;
• Prioritise research and marketing spend on the customer groups or product areas where network effects are most important.

The presentation was met with enthusiasm from the floor; and the paper has been entered into the BIG and MRS Research Effectiveness awards. The BIG results will be announced next month with the MRS awards later in the year.

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Emma Bennett
Maven Research
Marketing Manager
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