Mobile Entertainment Downloads Give Incentive to Tap Into Advantage 2008 Educational Software
Through Back- to-School Promotion, Students can customize their mobile phones with free ringtones, games, music and more


/Business News Articles/ - FRISCO, TX, July 03, 2008 - Through Back- to-School Promotion, Students can customize their mobile phones with free ringtones, games, music and more

Providing the right incentive to get school-age children to tap into educational software and learning resources can be crucial. To appeal to the millions of American kids who own mobile handsets, Encore, a leading publisher of education and game software, has launched a promotion designed to get students studying with its Advantage 2008 education software. The promotion gives students access to free mobile entertainment downloads in order to customize their mobile phones.

The "After School Extravaganza" giveaway, which is being distributed in Advantage 2008 Elementary School, Middle School, High School and Math software packages, features 6 credit promo codes provided by mobile entertainment media company, PlayPhone, which can be exchanged online for today's most popular ringtones, images and mobile games. The promotion also includes free music downloads, PC games and iPod skins. To redeem promotional mobile phone and music content, consumers are directed to the Advantage promotion Web site.

Kelly Finnerty, Product Manager for Encore's Advantage software line, says the back-to-school promotions are being advertised on the software packages themselves, which can be found at both online and at brick-and-mortar retailers nationwide.

"Advantage 2008 is an industry leading grade-based and multi-subject education software solution. It is truly a complete student resource center and we are pleased that consumers are responding so well to our new product offering." notes Finnerty.

"Mobile entertainment content such as ringtones, graphics and mobile games are complementary to our education software products," she adds. "It targets a young, hip, computer- and mobile-savvy demographic. The combination of the software and fun after school extras helps get students in front of their computers, where they are able to access their free mobile content and use their Advantage education software."

The After School Extravaganza promotion is exclusively available with the Advantage 2008 software product line. PlayPhone is providing the mobile entertainment for the gift-with-purchase campaign, and Promotional Currency, a digital promotions agency headquartered in Frisco, Texas, is administering the PlayPhone promotion.



About Encore

Based in Los Angeles, CA, Encore (www,encoreusa.com) is a wholly-owned subsidiary of Navarre Corporation, and publishes leading titles in the PC software market. As a result of strategic licensing agreements, the company publishes a complete range of award-winning utility, entertainment, education and productivity software titles. Publishing brands include Monopoly(R), Scrabble(R), Hoyle(R) PC Tools Spyware Doctor(TM), Marine Aquarium, Family Tree Maker(R), and Advantage; as well as the Riverdeep family of brands including The Print Shop(R), PrintMaster(R), Reader Rabbit(R) and Mavis Beacon(R).


About PlayPhone

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

About Promotional Currency, LLC.

Promotional Currency (www.promotionalcurrency.com) is a leading marketing strategies firm specializing in digital entertainment promotions. The company combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting services to produce a turnkey, fixed-price solution for wired and wireless promotions of all sizes and budgets. Since its inception in 2003, Promotional Currency has facilitated over 500 digital entertainment promotions. Promotional Currency is headquartered in Frisco, TX, a Dallas suburb.

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Promotional Currency
Promotional Currency
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2601 Network Boulevard
Frisco, TX
USA 75034
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