Promotional Currency Teams with Puretracks Inc. to Market Turnkey Digital Music Solution to Promot
Digital music service offers customized landing pages, surveys, hot links, fulfillment & CRM


    /Business News Articles/ - FRISCO, TX, July 03, 2008 - Consumer brands looking for a digital music program that is user-friendly, features plenty of choice, and incorporates a powerful turnkey marketing solution designed exclusively for promotions now have the answer they need —thanks to a new alliance between Promotional Currency (PC), a Frisco, Texas-based firm that specializes in fixed-cost digital entertainment solutions for the promotional market, and Puretracks Inc., a leading North American digital music provider headquartered in Toronto, Canada.

Under the partnership, PC—which has already launched more than 200 digital music promotions in the United States— will market Puretracks' innovative digital music program to consumer brands, incorporating its own proprietary risk underwriting service and fulfillment solution to deliver turnkey, fixed-cost promotions customized to meet the unique needs of promotion sponsors.

Puretracks, which has dominated the promotional market in Canada for the past two years through its Puretracks.com music store, offers consumer brands a powerful solution that goes far beyond what many have come to expect from digital music providers. For starters, the music library—which features more than a million songs—was designed with the consumer experience in mind: It's easy to navigate and doesn't require credit card information or force people to first download a music player before redeeming their free music download. But the Puretracks' system was also designed with the promotion sponsor in mind and offers built-in features such as a customized landing page that incorporates the brand's logo, look and feel, and other information desired; survey and registration pages that enable the brand to capture important market data and conduct ongoing CRM; and even an automated coupon program that enables brands to drive additional sales by delivering a value-added offer to consumers via email once the music download has been redeemed.

Alistair Mitchell, CEO of Puretracks Inc., says his company is excited about the alliance with PC, which he says gives Puretracks an instant presence in the U.S. promotional market and provides an extensive sales force to market the digital music solution to brands and agencies.

"Promotions have always been a key part of our business," notes Mitchell. "Now, through our alliance with PC, we are able to extend our reach into the U.S. and, at the same time, capitalize on the unique strengths and incredible promotional expertise PC brings to the table."

PC President Barry Schaffer, who has 17 years of promotional product development and risk-underwriting experience, calls the partnership with Puretracks a "win/win" that gives consumer brands the power they need to drive lasting results.

"Because Puretracks' music store was developed with the promotional market in mind, it offers flexibility and power that no other digital music store can match," notes Schaffer. "By combining our proprietary risk underwriting service and our extensive experience in designing innovative turnkey promotions, we can now offer brands a one-stop shop for all of their promotional needs."

Both Puretracks and PC bring to the alliance an impressive list of achievements in the promotional market. Puretracks is currently working on several large-scale promotions in Canada with leading brands such as Oakley, Kraft, General Mills, McDonalds and Energizer. PC's promotional clients have included United Airlines, Citibank, Jeep, Kellogg's, Sega and Levi's.

About Puretracks Inc.
Launched in 2003, Puretracks Inc. is a leading North American digital music service provider. The company operates Puretracks.com, Canada's first and leading source of digital music for Windows Media devices, along with branded digital music stores for Internet service providers, retailers, broadcasters, music labels and consumer brands in Canada and the U.S. Licensed to provide over 1 million songs from major record companies and leading independent labels from across Canada and around the world, Puretracks makes it easy for digital music fans to search and browse using a consumer-friendly, web-based platform. For the Puretracks online store, please visit http://www.puretracks.com,
and for corporate information on Puretracks and details about products and services, please visit corporate.puretracks.com.

About Promotional Currency, LLC.
Promotional Currency, LLC (PC) (http://www.promotionalcurrency.com) is the leading aggregator of digital content for promotional marketing purposes. Combining cutting edge promotional strategies and proprietary financial models, PC offers brand partners the first one-stop source for all online and wireless digital content promotions. As a full turnkey service, PC combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting services to produce a fixed-price model for wired and wireless promotions of all sizes and budgets.

Media: Ingrid Ricks Cyndi Walker
(206) 784-5856 (214) 619-2640
pr@promotionalcurrency.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Sales: Cyndi Walker
(214) 619-2640
sales@promotionalcurrency.com

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Press Release Contact Information:

Promotional Currency
Promotional Currency
Marketing Agent
2601 Network Boulevard
Frisco, TX
USA 75034
Voice: 888.701.3873
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