Leading Media Consultant Carisa Miklusak to Speak at Social Media Strategies Summit Las Vegas Using Social Media For More Than Branding
Carisa Miklusak, speaker and CEO of emerging media consulting and training firm tMedia Strategies, will deliver a main stage presentation at the Social Media Strategies Summit in Las Vegas on Wednesday, February 8th.

CINCINNATI, OH, February 03, 2012 /24-7PressRelease/ -- The presentation topic is Leveraging Social Media in a Business Environment: Beyond Branding, which is considered a significant opportunity for businesses today.

As emerging media usage has become a critical factor in the success of many businesses, Carisa will discuss how to position social media channels for endeavors beyond branding. Carisa will demonstrate how emerging media provides organizations with the ability to enhance their results in many areas including sales, customer service, public relations, recruitment, and research and development. In this presentation, Carisa takes participants on a deep dive into using social media as a business-to-business and business-to-consumer tool, addressing the most critical new media issues faced by companies. Presenting impacts and opportunities, Carisa will share case studies, best practices and tactics that illustrate how to build a commanding and sustainable social media strategy touching all aspects of business. Miklusak explains, "Organizations often enter into the social media space in pursuit of branding and marketing success - an excellent first step. However, social media can be used productively in nearly every facet of business."

Carisa will lead two additional interactive workshops at the Summit. In her first workshop, New Media Entertainment: Using Transmedia Marketing to Fuel Wild Engagement, Carisa will present multiple entertainment industry case studies, lending to a discussion that defines transmedia, how it has been utilized in the entertainment industry and how organizations can use such tactics to attract investors, raise funds and build brand awareness. In her second workshop, Leveraging Social Media in a Regulated Industry, Carisa will guide the audience through and around obstacles, share case studies and legislation to empower decision makers to create and fuel successful social media strategies that engage core consumers, employees and stakeholders.

The Social Media Strategies Summit Las Vegas will host presentations and workshops from a diverse array of experts with a focus on empowering businesses to capitalize on quickly evolving technology opportunities, Social Media Strategies Summit Las Vegas offers businesses an exciting forum for learning new emerging media strategies. The Summit will be held February 7-9th, 2012 at the Las Vegas Mirage hotel. The GSMI Social Media Strategies Summit series has emerged as a leading technology and new media conference.

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Summer Crenshaw
tMedia
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