New Social Content Hub (Amsterdam Version) Released By Knexus
The latest Social Content Hub version features an all new Analytics interface with advanced measurement capabilities, new branding & customization features, enhanced Social Search & an improved Engagement Console UI.

LONDON, ENGLAND, February 04, 2012 /24-7PressRelease/ -- Knexus, the Cloud technology company specialising in Social Engagement Marketing Tools for leading brands, today released its latest version of Social Content Hub, named Amsterdam. Hub is an online destination for brands to display their videos, customer videos and other rich media content, plus integrated social interactions to nurture profitable customer engagements.

The Amsterdam version features an all new Analytics interface with advanced measurement capabilities. Using the web-based Engagement Console, marketers can track, analyse & optimize brand & customer generated social content from one place. Marketers can almost instantly understand which content is most popular, which topics customers are interacting with, & capture valuable customer feedback. They also have detailed measurement of sales activity or other calls- to-action integrated with the content. The Widget's Engagement Console then makes it quick & easy to refine available content, interactions & calls to action to improve marketing performance.

"Brands want to create deeper engagement with customers online. Social Content Hub provides a single destination for in-depth customer engagements", explained Danny Barrasso, Knexus MD. "The improvements in this Amsterdam version help brands generate actionable insights that will lead to better engagement with customers & more profitable business".

Key enhancements in the latest Knexus Social Content Hub release include:
- All new Analytics interface with advanced measurement capabilities - track & measure content performance e.g. content views, uploads, drop off rates; analyse engagement level e.g. questions, opinions, comments, sharing, ratings & voting; calls to action click through rates; syndication channel performance; simple to use interface with powerful reporting & data export features

- New Branding & customization features - Social Content Hub gives brands complete control over UI branding & powerful customization options using simple drag & drop functionality from the Engagement Console.

- Enhanced Social Search - improved social search enabling customers to easily & intuitively find content & conversations according to most viewed, highest rated, most recent and most popular

- Improved Engagement Console UI -interface improvements for marketers based on customer feedback, including redesigned navigation to accelerate marketing processes

Knexus releases new versions of its Social Engagement Marketing tools every 8 weeks, to deliver continuous innovation & competitive advantage for Knexus customers.

To find out why Knexus has named its latest release 'Amsterdam' go to http://www.knexusgroup.com/latestproductreleases

Visit www.knexusgroup.com to find out how Knexus tools can help improve your social marketing performance.

Press Release Contact Information:

Jonathan Foux
Knexus Group
Executive
LYNTON HOUSE, 7-12 TAVISTOCK SQUARE
London, London
United Kingdom WC1H 9BQ
Voice: 448458385316
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